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Design isn’t just about graphic architecture. It is not just about style or prettiness.

Design is about innovation, simplification and intuition.

“Design is first and foremost a verb. It is an action … Design is what happens when you give a shit. Contrary to popular opinion, design doesn’t just happen in Photoshop. Design is a framework for thinking about the way you are going to treat your users.”

– Dave Wiskus, Creative Officer at Black Pixel, at the Next Web Conference 2012

 Watch the Video: Why Design Isn’t Just the Responsibility of Designers