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A homepage has a fundamental communication mission: it must allow users to immediately grasp what you offer.

Statements such as:

  • We satisfy our customers’ needs.
  • We provide an extensive range of services for all your needs.
  • We have the solution to your problem.

Say nothing.

Lengthy descriptions or lists of your features and services, clients and competitors, technology standards and business approaches do not belong on a homepage.

You need to state your mission concisely.

Ask yourself: What do I want my users to do? Why should they do it?

Be clear, forward and compelling or your website will become the missing link.