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Our ancestors in the African savannah relied on their upright posture and alert, keen gaze to avoid being mauled by lions and cheetahs.

Although we now traverse our virtual environments safely seated, we still retain our primordial instinct, our wiring to bolt.

It’s the BLINK TEST: If we can’t spot what we’re looking for in 3 seconds, we’ll move on … just like our long-lost ancestors.

Animations, self-playing videos, blinking text, flashing images, ads, pop-ups …

These are the dangerous predators from which we now flee.