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Although this one is probably better filed as Lost in Localisation, it’s the first in a series of quick posts entitled Lost in Translation and dedicated to the lore of multi-lingual marketing and the true value of a good translation.

If you are going international – and the web is pretty international – make sure you know what your message really says …

Surprisingly (or not), many small businesses don’t bother.

In this case, it is clearly a marketing ploy; in fact, it appears that languageschool.co.uk is actually for sale.

ddd

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