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There are two kinds of light: the glow that illumines and the glare that obscures.  ~James Thurber

Web writing should be simple, clear and brief.

Similes and metaphors don’t make for good SEO and they threaten the clarity and efficacy of your message.

Make your images brilliant metaphors!

These three tenets of web writing also hold true for images:

  1. Avoid clichés
  2. Keep it simple
  3. Make it universal


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