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Social media is an integral part of our life. If you are reading this article, you are – whether you know it or not – a proud member of Generation C.

Facebook, Twitter, LinkedIn and Pinterest allow us to communicate and interact with friends and colleagues, but they also actively mould our digital persona in this 21st century.

As futuristic as this may sound to you, it’s happening right now in the same exact way as it happens in the unconnected universe: we interact with different networks and our actions and interactions give rise to what is known as our social capital.

Web services such as Klout, Kred and PeerIndex measure what we know, what we say and what we do. They rank us. And our ranks, in turn, influence how we connect and are connected within each individual network. Our influence can make or break a contact, help us gain followers, increase business and even tilt the scales one way or another in a job application.

Given this new order, I am somewhat bemused to learn that Klout believes I’m influential about apps and iTunes and that Peerindex ranks “Health and Medical” and “Finance, Business and Economics” as my top two benchmark topics! Kred seems to be slightly more on the ball highlighting “education” and “social media” as two of my top three interests, but fails miserably on the third: “sports”.

Clearly, there still is a lot of work to be accomplished.

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