Even a simple idea – a simple video with a simple message – can be remarkable.
And go viral.
Encourage a woman to take a breast exam.
Shift to Visual
After the iPhone 5 It’s Almost Here teaser, Apple gears up for tomorrow’s “special media event” with a new colourful image, but provides zero clues on what will be unveiled.
Speaking about minimalism, how many companies could get away with We’ve go a little more to show you?
Minimalism Works (especially if you’re Apple)
Scare quotes are placed around a word or phrase to imply that it may not signify its apparent meaning (or that it is not necessarily the way the quoting person would express its concept).
I’ve noticed some rather curious – and consistent – scary quoting in the BBC’s Breaking News Tweets:
What’s the difference between [gang rape allegations] and [“gang rape” allegations]?
Is the BBC really NOT “horrified“? Are the claims not “serious and disturbing“?
And what does “devastated” mean?
(a) severe and overwhelming shock or grief NOT destroyed or ruined
(b) destroyed or ruined NOT severe and overwhelming shock or grief
(c) the BBC would not express this as severe and overwhelming shock or grief
(d) the BBC would not express this as destroyed or ruined
It’s all rather “confusing.”
Have you noticed the proliferation of articles and blog posts with bloated lists, too?
The object of a ten-point list is synthesis and clarity, not the exposition of every nuance and exception under the sun.
According to Hebrew and Christian mythology, God gave Moses a list of Ten Commandments outlining how man was to behave morally.
In 1968, the Black Panther Party created a ten-point programme entitled “What We Want, What We Believe” to express its economic and political grievances.
In 1985, David Letterman inaugurated his Top Ten List with “The Top Ten Things That Almost Rhyme With Peas.”
Our ancestors even coined a word for ten-point lists: Decalogue [from the Greek words deca (ten) and logos (words)].
There is no such word as decaheptalogue …