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Have you noticed the proliferation of articles and blog posts with bloated lists, too?

  • 21 tips for pulling off a spectacular live event
  • 17 do’s and don’ts for designing optimized emails
  • 34 enlightening statistics for marketers
  • 25 ways to cut 500 calories a day

The object of a ten-point list is synthesis and clarity, not the exposition of every nuance and exception under the sun.

According to Hebrew and Christian mythology, God gave Moses a list of Ten Commandments outlining how man was to behave morally.

In 1968, the Black Panther Party created a ten-point programme entitled “What We Want, What We Believe” to express its economic and political grievances.

In 1985, David Letterman inaugurated his Top Ten List with “The Top Ten Things That Almost Rhyme With Peas.”

Our ancestors even coined a word for ten-point lists: Decalogue [from the Greek words deca (ten) and logos (words)].

There is no such word as decaheptalogue