Sexy Social Media


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We have come a long way since the overt sexism of Blow smoke in her face and she’ll follow you anywhere.

Advertising has turned its focus from sexist to sexy and has been spruced up with a healthy dash of lesbian, gay and female-centric sexual overtones.

The gist however is that sex still sells.

Check out Hubpost’s “How Social Media is a lot like Sex”.

As in a lot like not better, but sex still sells, even if it’s social media.

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Simply Remarkable


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Even a simple idea – a simple video with a simple message – can be remarkable.

And go viral.

Encourage a woman to take a breast exam.


The Viral Ungulate: a viral message is based on a remarkable idea.

We’ve got a little more to show you


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Shift to Visual

After the iPhone 5  It’s Almost Here  teaser, Apple gears up for tomorrow’s “special media event” with a new colourful image, but provides zero clues on what will be unveiled.

Speaking about minimalism, how many companies could get away with We’ve go a little more to show you?

Minimalism Works (especially if you’re Apple)

The BBC’s Scary Quotes


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Scare quotes are placed around a word or phrase to imply that it may not signify its apparent meaning (or that it is not necessarily the way the quoting person would express its concept).

I’ve noticed some rather curious – and consistent – scary quoting in the BBC’s Breaking News Tweets:

What’s the difference between [gang rape allegations] and [“gang rape” allegations]?

Is the BBC really NOT “horrified“? Are the claims not “serious and disturbing“?

And what does “devastated” mean?

(a) severe and overwhelming shock or grief NOT destroyed or ruined

(b) destroyed or ruined NOT severe and overwhelming shock or grief

(c) the BBC would not express this as severe and overwhelming shock or grief

(d) the BBC would not express this as destroyed or ruined

It’s all rather “confusing.”



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The Gift of Synthesis


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Have you noticed the proliferation of articles and blog posts with bloated lists, too?

  • 21 tips for pulling off a spectacular live event
  • 17 do’s and don’ts for designing optimized emails
  • 34 enlightening statistics for marketers
  • 25 ways to cut 500 calories a day

The object of a ten-point list is synthesis and clarity, not the exposition of every nuance and exception under the sun.

According to Hebrew and Christian mythology, God gave Moses a list of Ten Commandments outlining how man was to behave morally.

In 1968, the Black Panther Party created a ten-point programme entitled “What We Want, What We Believe” to express its economic and political grievances.

In 1985, David Letterman inaugurated his Top Ten List with “The Top Ten Things That Almost Rhyme With Peas.”

Our ancestors even coined a word for ten-point lists: Decalogue [from the Greek words deca (ten) and logos (words)].

There is no such word as decaheptalogue






Who Are You?


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Social media is an integral part of our life. If you are reading this article, you are – whether you know it or not – a proud member of Generation C.

Facebook, Twitter, LinkedIn and Pinterest allow us to communicate and interact with friends and colleagues, but they also actively mould our digital persona in this 21st century.

As futuristic as this may sound to you, it’s happening right now in the same exact way as it happens in the unconnected universe: we interact with different networks and our actions and interactions give rise to what is known as our social capital.

Web services such as Klout, Kred and PeerIndex measure what we know, what we say and what we do. They rank us. And our ranks, in turn, influence how we connect and are connected within each individual network. Our influence can make or break a contact, help us gain followers, increase business and even tilt the scales one way or another in a job application.

Given this new order, I am somewhat bemused to learn that Klout believes I’m influential about apps and iTunes and that Peerindex ranks “Health and Medical” and “Finance, Business and Economics” as my top two benchmark topics! Kred seems to be slightly more on the ball highlighting “education” and “social media” as two of my top three interests, but fails miserably on the third: “sports”.

Clearly, there still is a lot of work to be accomplished.


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The Viral Ungulate


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There is no such thing as a perfect virus or we wouldn’t be here to talk about it.

All networks – including human and server-based ones – operate according to a nearly universal series of fundamental properties. In fact, viral messages propagate throughout the media multiverse in much the same way as the Black Plague clawed its way through Medieval Europe.

Leaving aside our biological counterpart, however, a viral message is based on a remarkable idea. This is an idea that is worth remarking on, that is worth sharing.

Viral messages often employ humour and/or controversy to address issues (sex, religion, ethics, politics, etc.) that generate vast interest and interaction.

In fact, as Seth Godin has pointed out, even a simple unorthodoxy will naturally attract interest as long as it is remarkable:

Cows are a perfectly normal occurrence on the side of the road, you’d never stop to see one, but a purple cow isn’t the norm; in fact, it would be quite astonishing. You might pull over to have a look.