Even a simple idea – a simple video with a simple message – can be remarkable.
And go viral.
Encourage a woman to take a breast exam.
PISA reports that 20% of young people in the EU have reading difficulties. This means that more than 1 in 5 young teenagers lack basic reading and writing skills (not to mention 75 million adults).
As of 2011, only 42.6% of the EU Population had acquired “medium or high” Internet Skills, leaving a whopping 47.4% with a low or null ability to use the Internet. (Digital Agenda for Europe)
What about this?
According to a Harvey Nichols spokeswoman, the quote is inspired by Pretty Woman:
We developed the campaign to promote our summer sale and capture the excitement in a light-hearted, humorous way.
The images in our advertising were designed to be a visual representation of a well-known phrase.
During the production of the campaign, we researched the use of this expression in popular culture and social media and were satisfied that is is both commonplace and invariably used in a playful, inoffensive manner, which was in-keeping with the tongue-in-cheek spirit in which we intended our campaign to be taken. (source: nymag.com)