Approximately one hour of video is uploaded onto YouTube every second.
That’s about 3 hours more just while you read that first sentence.
From an industry perspective, more video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
Video is entertaining – an element that makes it highly viral.
It can be used to promote products, to divulge highbrow TED Talks or to deliver easily understood “how to do that” tutorials. Video and animation can cheaply and efficiently purvey a huge quantity of information in just a minute or two.
Nonetheless, our minds are not video-oriented. We are easily distracted.
The blink test asserts that if we do not identify what we are looking for in 3 seconds, chances are we’ll abandon our pursuit.
What can you do with a three-second video?