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Gamification is defined as the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. However, while gamification is almost unanimously associated with the digital revolution, this is not necessarily so.
A recent report by the global research company Gartner suggests that gaming with purpose increases user interaction, helps with behavioural change and stimulates innovative thinking and the generation of new ideas. It is a breath of fresh air blowing into the increasingly stale world of employee engagement initiatives and environmental improvement programmes. (The Guardian)
Indeed, that’s exactly what this 21st century charity seeker has developed by grafting a competition for religious righteousness onto a gamification-based request for alms.
Funky Chicken Media 